McVitie's Enlists

McVitie's Enlists

McVitie's Enlists 'Psychic To The Stars' To Analyse Spread Of Biscuit Crumbs

Biscuit giant McVitie's has partnered with psychic to the stars, Jayne Wallace, to reveal what the spread of Hobnob crumbs might signal about our fate and fortune.

Akin to the age-old art of tea leaf reading, the first ever ‘Crumb Reading Guide’ has identified six options, expertly analysed by Jayne, who works as a psychic to an A-List clientele including Kim Kardashian and Kate Hudson.

Fortune seekers can enjoy their favourite McVitie’s biscuit, then search for shapes in the crumbs on their plate, using the special Halloween guide.

  • Flower - Flowers are linked to present day situations, meaning new beginnings, fresh starts and new opportunities. When you find a flower in your crumbs, change is all around. Now is a great time to make decisions.

  • Bird or Wings - If you can spot a bird or wings shape this is a symbol of freedom meaning it’s time to take a leap of faith! The position of the bird is significant to how important your news could be, with the centre suggesting significant news and the edge meaning smaller, yet still significant, changes on the horizon.

  • Heart - Hearts are a sign of good luck and joy. If your heart is enclosed, you have a high possibility of success in love with a current or new lover. Whenever we find a heart in our crumbs, we should become more aware of what we love in our life - whether it’s family, friendship or romance, love is the powerful emotion at the centre of humanity.

  • Face - The face represents happiness and support. Faces are a symbol of success in your life, work or relationships, so enjoy a reward, put your feet up, and grab another biscuit!

  • Tree - Trees are a symbol of strength and growth. If your crumbs fall in the shape of a tree, this represents that you stand tall and strong. You spread your roots and stabilise yourself to weather the toughest of storms. As the tree grows upwards and outwards, this also symbolises personal growth

  • Large Crumbs - larger crumbs could represent your ability to navigate obstacles in your life. No matter what life throws your way, you’ve got it covered.                                                                                                                                                                                                            Wallace, described by Kim Kardashian describes as “the most gifted clairvoyant I have ever met,” stated: “There’s meaning in everything we do, and eating a biscuit is no different. Whether you’ve noticed it before or not, your crumbs will form important symbolic shapes.

    "Love, change or the opportunity of a life-time could be right around the corner and with the crumb reading guide, you only need to look at the crumbs on your plate to find out.”

    Mark Schomberg, Senior Development Chef at McVitie’s UK&I, added: “At McVitie’s we pride ourselves on the crumbly oatiness of the nation’s crunchiest companion - the Hobnob. This Halloween, we are excited to have worked with Jayne Wallace, helping biscuit lovers get more out of every last crumb.”